Improving user flow for a smooth and efficient online ordering experience.

The scope of this project was to incorporate the new Smashburger brand into the visual design of the site and to improve the user experience design of the online ordering process. I worked with a team at Investis Digital to map out the customer journey and design user flow and visual interface for a smooth checkout process.

Client

  • Investis Digital
  • Smashburger

Project

Scope

  • Visual Design
  • User Experience Design
  • User Interface Design

Tools

  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe XD

“We partnered with Giada on a national burger chain website redesign project, and she was a gem! She made for a nice extension to our project team; easy to work with, great with the clients, and receptive to feedback. We’d highly recommend Giada to anyone looking for a creative services partner.”

Tiffany GalluzzoInvestis Digital